Hendrick’s Gin Cucumber Organ

Advertising for the “Most Unusual” gin in the world poses a unique challenge - the brand does not permit the use of traditional advertising.

We took inspiration from Hendrick’s unique cucumber infusion and crafted an unbelievable spectacle - the world’s first working cucumber organ - using new technology and unbridled imagination.

Social media exploded as professional organists tickled the cucumbers at the Eaton Centre in Toronto, attracting Holiday shoppers that heard its music echoing the halls, and generating content to be leveraged on paid, owned, and earned media channels.

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